As a business owner, students and government, do you know that the Mobile app is for you?
With Mobile Applications, There Is Nothing Impossible To Achieve.
The world keeps evolving daily, and many things are changing. We are in the digital age, and a lot of things are being invented annually. When mobile phones were first introduced, they were meant to solve communication problems and make it easy for people, both far and near, to communicate and pass important messages and information. But as time went on, the purpose of their invention began to evolve into something bigger, and many became addicted. According to research and surveys, the number of people who own a mobile phone is equal to 80% of the world’s population. With Mobile phones comes Mobile Apps.
What makes a Mobile phone function properly is a Mobile Application that is installed on it. Gone are the days when people only communicate, send messages and play games on their Mobile phones. People now use them for business and educational purposes. The simplest and easiest way to gain more clients, increase sales, promote business and create brand awareness is developing a Mobile App for your business online. A Mobile App can help people access information quickly without any delay. So, when you develop one for your business, it will enable people to get fast access to all information concerning your business, products and service. The same goes for education and other enterprises.
Many companies, government sectors and educational institutions have come to understand the value of Mobile Apps and have already included it in their business schemes. There are many benefits that individuals, schools, governments, e-commerce, and businesses can gain when they make use of Mobile Applications. Some of those benefits will be listed according to each section.
Benefits of Mobile Applications Development For Education.
“Education has been made readily available for anyone who is wiling to take. All thanks to technology, even the less privilege now have access to equal Education like the affluents.”
Education is of paramount importance in developing and developed countries, and its roles cannot be over emphasized. Many students have access to mobile phones and use them to access the internet for information regarding a subject matter. Many Educational Mobile Apps have been developed over the years to cater to students’ needs and make learning more easy, entertaining, and fun filled. Here are some of the benefits of Mobile App Development in Education.
Major Benefits Of Mobile App Development In Education.
The best way a person can learn fast and remember easily is to make that learning process a form of entertainment. Mobile Apps promote entertainment in that there are many Apps in the form of games, which enables a person to learn faster and, at the same time, enjoy the lesson. For instance, Duolingo is a mobile app that is built in forms of a game app with many options to choose for students planning on learning languages. It opens up the brain of the learner and makes every lesson worth while.
Unlimited Access And Availability
Unlike schools with limited access to textbooks and teaching hours, Mobile Apps gives the students the ability and access to lots and lots of educational books, texts and other essential materials without limit. There are library apps that enable the students to have access to researched works, handouts and unlimited textbooks. A Mobile App doesn’t shut down unless uninstalled from the Mobile phone. It works 24/7 all through the year, making students access it any time of the day and anywhere.
In schools, the teacher might decide not to follow the schemes of work and teach the students according to the area of specialization, but a Mobile app is built to teach in a organized, systematic and chronological order, arranging the easy ones to medium and finally the hard aspects. It allows students to learn effectively and go with the flow.
Cost-effective And Sustainable
Everyone knows that you have to pay for tuition fees, textbooks, writing materials and other things when learning in school, but a Mobile app is cost-effective because it is free of charge. However, there are in-app purchases where you have to pay for the app, but they are not expensive. It is a sustainable means of learning.
Many children find it hard to interact with their teachers and colleagues in school, thus refraining from asking questions and learning. But, a mobile app can enhance interaction, especially those with online classes.
Benefits Of Mobile Applications In Government.
No one is left out in the use of Mobile phones. Students, teachers, parents, business owners and government officials all have smartphones that they use regularly. Since you already learn about the benefits of Mobile Apps in education, you should also know that it is very useful in carrying out governmental functions and duties. Apps are vital tools used for communication between citizens and governments. Here are some of the benefits
The governments are the representatives of the people, and they must be ready to listen to their citizen’s complaints and needs and attend to them. But how is this possible ?Do the citizens have to go over to the government, or how can they communicate with them?It is where a Mobile app comes in. A communication app can be used to pass information to and fro between citizens and government, making their needs known. We have a lot of messaging apps developed over the years.
Many times, citizens complain of not being involved in the governing process and hardly know what is going on in the state’s government chambers. Apps can be developed to serve as a link between the citizens and the governments, enable citizens to engage in the governing process, discuss ways forward, and be actively involved in state services for the country’s growth.
Another benefit of Mobile Applications is that the government can pass vital information, such as weather forecasts, public holidays, community services to citizens.
Benefits Of Mobile Applications For Business Owners?
Are you wondering how a mobile app can help your business? Do you want the world to know what you can offer? A mobile app is essential in day to day activities and sales. It is the most effective way of communicating your business services to the world and making the world know what you are up to. Here are the reasons for and benefits of Apps development for your business type.
Global Awareness And Visibility.
You have a product and services which you render, but if no one knows, no one will patronize you. An average person uses over 3 hours on the phone daily. Many people spend more time on phones than other devices, and this is one reason you need to take your business online and develop an app for it. If you have a digital identity and Mobile app, people from all walks of life will be able to see to your business, what you do, and the service you offer.
People have moved their shopping online, and if you don’t move your business there as well, you might lose out in the long run.
When a business is readily available and easily accessible, it improves business sales. Mobile app developed by Mobile app developers allows your business, brand, logo, product to be more accessible, send notification of newly released products and enhance customer relationship and engagement.
Online Sales And Promotion
Every business owners want to increase their sales and promote their business. It is one of the major benefits of the Mobile App. It makes your business visible to everyone with a smartphone, and when you have what they need, it promotes sales, leading to your business growth.
There are millions of businesses all over the continent, and thriving to stand out can be very hard, especially if you don’t have a digital identity. When app developers create a Mobile app for your business, it makes it visible to the targeted audience, there by decreasing the competition from other businesses. As long as your brand and product are of high quality, you are on the edge of growing.
In conclusion, Whether you are a business owner, a student, or a government official, you have learned about the benefits if a Mobile app. You shouldn’t delay and request for Mobile Application Development for your enterprise. Choosing the best Mobile App developer out of the thousands of developers can be very draining, and that is why we have come up with the best out of all.
Appsara is the best Mobile App developer that you can get out there. They deliver effective service, high-quality products and a pocket-friendly ratio. For more info, visit https://appsara.in.
Today, I will be discussing with you the future of Operating System — Fuchsia OS. I will be discussing everything, right from the point, it started to the current stage it has reached right now.
Why did Google decide to go for Fuchsia OS?
Kernels act as the core of any operating system that provides the primary mechanism around which the complete OS can be built.
A lot of problems posted by Android comes from the fact that it is based on the Linux kernel which was never intended for phones.
Even the Android OS was initially built for digital cameras.
The next biggest downside of Android is fragmentation. Fragmentation is the only reason why a lot of these smartphones don’t perform to the level of their hardware capabilities.
The reason fragmentation exists is because Android is a huge mess.
Android consists of Software + Kernels + Drivers all woven together in a slightly different configuration for each device available in the market.
That’s the reason Google is not able to push updates to every smartphone available in the market as all these three aspects need to be decoupled manually by OEMs like Samsung, Huawei, Lenovo, Motorola, etc.
And these OEMs focus very little on pushing the latest updates as their profits are linked to the hardware sales and how quickly a device becomes obsolete so that you come in the market to purchase a new one.
Google also has very little control over how people are experiencing Android on 95% of smartphones available.
A little introduction to Fuchsia OS
Fuchsia OS came into the limelight back in August 2016. It will be the third operating system offering from Google after Android and Chrome OS.
Fuchsia in no way is a replacement or upgrade to Android and Chrome OS but is instead a standalone offering.
Fuchsia is also completely different from Android and Chrome OS as it is not based on Linux.
Fuchsia might be an OS for IoT devices
As everything is skeptical right now, but a Redditor with anonymous identity claimed to talk with one of the Google employees who is working on Fuchsia OS.
According to the Google employee, we might see the first showcase device with Fuchsia OS in late 2019 or early 2020. Google employee also said that Fuchsia is an IoT; first OS means OS for your fridge, RaspberryPi, car, TV, etc.
Fuchsia is a cross-device OS which will work seamlessly on any device be either your phone, tablet, desktop, laptop, wearables, and more.
Once you sign in with your Google account, the application will automatically save their place across multiple devices. Google is calling it as Ledger — “A distributed storage system for Fuchsia.”
It means if you were listening to some music on Google Home, and then you move out in your car, the music will resume at the same state it was paused at Google Home.
Deeply integrated Google Assistant
Fuchsia is Assistant-first OS. Everything you are doing on the screen will be visible to Google Assistant.
How is Flutter paving the way for Fuchsia?
Flutter is an open-source, cross-platform mobile app development framework. Flutter is intended to help developers build attractive apps with a native app experience from a single codebase.
Although cross-platform app development is nothing new but emphasizing on speed and developer control is what makes Flutter unique.
Flutter offers unified toolkit and faster development experience by integrating with the development environment of your choice such as Android Studio, Visual Studio Code, Xcode, etc.
Flutter currently supports iOS and Android app development with support for desktop coming in the future.
Flutter differentiates itself from React Native and Xamarin by offering consistency across the platform. It means that a Flutter app developed using Material Design will look exactly similar in both iOS and Android.
Flutter helps in
- Fast development
Flutter has Hot Reload functionalities which brings your app to life in milliseconds. It also helps in building native interfaces with its customizable widgets.
- Expressive and flexible design
With fast deliver features focus on native end-users experiences. Full customization is achieved for its layered architecture which helps in the flexible design and fast rendering.
- Native performance
It’s widgets contain all essential platform differences together with scrolling, navigation, icons, and fonts to provide complete native performance on both iOS and Android.
Flutter is an SDK that works on a programming language called Dart.
Dart is a general-purpose programming language that was developed by Google. It can be used to build web, server, and mobile apps and for IoT devices as well.
Dart is influenced by many different languages. The strongest among these influences would be of Java. A Java programmer can quickly notice similarities between these two languages.
Dart is an object-oriented programming language and supports things like abstraction, encapsulation, inheritance, and polymorphism.
Dart programs can run in one of these two modes:
- Checked modes
In this dynamic type, assertions are enabled. These type assertion can turn on if static types are provided in the code.
The checked mode is recommended for development and testing as it helps catch errors in your system when types do not match.
- Production modes
It is the default mode of all Dart programs. It provides a faster way to run your application.
Google bets on Flutter
Google is betting big on Flutter, and it is also one of the smart moves by Google to get developers comfortable with Flutter instead of forcing everyone to switch at a later stage.
The other reason behind the big push of Flutter is when you create a new operating system, the biggest problem is the lack of third-party applications.
People will don’t buy a device that lacks useful apps and developers will never focus on devices that aren’t selling. But with the move of Flutter, Google is making sure that there are ready-to-go apps available at the launch of Fuchsia.
Google might be working on a YouTube app for Fuchsia
It is not a surprise that YouTube plays a critical role in Google’s strategy. With offerings of YouTube TV, YouTube Premium, YouTube Music it is evident that Google would love to bring their popular application on the next generation mobile and desktop operating system.
Although there is no official statement about it, for some proposed changes for a Tic-Tac-Toe game being developed for Fuchsia, a Googler Larry Landry posted a link that led to private, in-development “YouTube Player.”
The team behind Fuchsia OS
There are approximately 160 employees who are working on Fuchsia OS.
Google also transferred Android’s Head of Platform Security Nick Kralevich to the Fuchsia team.
Google has also hired Apple engineer Bill Stevenson to work on the Fuchsia. Stevenson joined Apple in the year 2004 and has been on the role of Senior Manager for Mac/Window program management.
The move clearly shows how Google is investing heavily on the potential of Fuchsia OS.
Four layers of Fuchsia OS
First layer – Zircon
Zircon is the first layer and the foundation of Fuchsia OS. As we have already discussed previously that Fuchsia is not based on Linux. It uses a new kernel which has been designed to scale for every device either be the phone or desktop computers or IoT devices.
Google originally named its kernel “Magenta” but later renamed it Zircon calling it the Great Renaming. According to Google –
Zircon is the core platform that powers the Fuchsia OS. Zircon is composed of a microkernel (source in kernel/…) as well as a small set of userspace services, drivers, and libraries (source in system/…) necessary for the system to boot, talk to hardware, load userspace processes and run them, etc. Fuchsia builds a much larger OS on top of this foundation.
Second layer – Garnet
The first layer built onto Zircon is called Garnet. Garnet is responsible for managing all the things that an OS requires such as device drivers, software installation, network, etc. The different elements available at this layer are –
Escher-Escher is a graphics renderer.
Amber-One of the most significant flows in Android has to be the updates. There are a lot of devices available in the market who haven’t even received Android Pie. To solve this issue in Fuchsia, Google has included Amber – an update system which will update all the components including the apps, kernel, and the bootloader.As everything is still under development, so nothing can be said for sure.
Xi Core-It is the underlying engine for the Xi text and code editor. It is a modern text editor for enhanced performance. According to the project definition –
Its thoroughly async, loosely coupled design promises performance and rich extensibility, but creates exciting engineering challenges, requiring advanced algorithms and data structures. In addition to pushing the state of computer science for text handling, the project also seeks to build an open-source community for teaching and learning and working together to create a joyful editing experience.
Third layer – Peridot
The next layer in Fuchsia OS is the Peridot and is responsible for handling the Fuchsia modular app design.
Modular design-Fuschia is modular which means that everything in Fuchsia either it is the software or the system files are contained in different packages. Further, these packages can be broken into smaller components.
The component is a piece of code designed to do a single job. By combining all these components, you can do anything. In the future, there will different types of varieties of components, but as of now, we know about two –
Agent :– It is the component that works in the background and provides information to other components.
Module: – These are the components that you can see, and each module is designed for a specific task.
The other two primary components of Peridot are Ledger-In today’s world, we are not sticking to a single device. An average US consumer uses 3.5 connected devices each. Ledger is a distributed storage system devised to manage all the information.
According to Google statement – “Each “component” (you could think of a component as an app) being run by a user has a “separate data store provided and managed by Ledger.”
Maxwell-Maxwell is used to managing the intelligence of Fuchsia. The intelligence is achieved through different small programs called agents (as discussed earlier).
Fourth layer – Topaz
Topaz is the top layer of Fuchsia OS and provides support for Flutter. All the apps we use every day will be included in the layer.
Google Fuchsia release date
Well, there are only rumors, and no evidence as when will the OS be available in the market. Every year, just before the Google big I/O developer conference these rumors start heating up.
If we consider all the rumors and speculations it is expected that Fuchsia will be available on a smart speaker within the next three years and a fully functional smartphone in next five years.
Although it is also a very shaky rumor and we cannot do anything but wait for the official announcement from Google.
What is a Multi Vendor Marketplace
A place that connects consumers and buyers at one place is called a marketplace.But in an Online Marketplace, there are a couple of other entities
- Marketplace Owner
- Logistics and Warehouse manager
- There are others as well, like Dispute Manager ( in case of refund and returns ).
You all must be thinking that creating an online marketplace is really very tough,but what comes out is it is not difficult at all.
We all should be thankfulto OpenSource and FREE eCommerce platforms, it becomes easy to build a marketplace.
Selling Online not only helps to plot a giant selling gameplan but also helps retailers or suppliers to establish a continuous relationship with their customers to provide them a seamless buying experience from anywhere including web and mobile.
An e-commerece shopping is already very popular now that there is no need to explain b2b commerce. We all are very much aware of ordering our requirements from anywhere in the world and getting it delivered to our place. So who are we waiting for we should also start doing something like this by building an ecommerce website. We just have to go online and setup an fully-equipped website.
And while doing this many questions do come in our mind like our payment transaction or shipping requirement. But you actully don’t need to worry about it as there are lot ofsolution to take care of that and there is a win-win situation.
What needs to be taken care of? You must have quality and wide range of products, seamless and trusted payment options, timely shipping solutions, and positive customer support.
- Seller MicroSite
- Product Catalogue
- Rating and Reviews
- Seller Commissions
- Shipping and Taxes
- Advanced Reports
- Multi Theme Support
- Arabic/RTL Support
- Mobile App
- Contact Seller
- Responsive Design
Having B2B marketplace is really a tiresome task as it requires some unique features than an ordinary B2C marketplace because in this you have to enrich your sellers as well as your customers. The basic concept of a B2B marketplace is to provide a platform to the manufacturers and retailers to sell or purchase the products in bulk and in a hassle freeway.
The B2B Ecommerce Marketplace Development must have some of the key features like Price lists, Quotation System, Sales Agents, Communication System, and the most important part trusted sellers.
- Request for Quote (RFQ)
- Quotation Form Builder
- Purchase Order (PO)
- Bulk Purchase
- Price List
- Shopping List
- Catalog Management
- Logistics Management
- Warehouse Management
- Order Approval
- Customer Approval
- Vendor Verification
- Sales Representative
- Supplier Microsite
- Supplier Mobile App
- Rating and Review
- Inventory sourcing
- Electronic Data Interchange
Setting up eCommerce Store is easy and quick, but eCommerce Frameworks or Platforms comes only with basic flow and features.
The features and functionality of popular eCommerce frameworks can be extended using Webkul Extensions.
Apart from this, eCommmerce Frameworks have following set of challenges:
Webkul provides end to end Ecommerce Marketplace Development & can help you out to bring everything in one place for gearing up your eCommerce store at a glance. Webkul expertise in eCommerce Industry with more than 9 years of experience.
Whether you need help to get started with eCommerce or scaling up your Store. Feel free to drop an email and Webkul representative will get back to you.
It’s 2018, and arguably the biggest fight after “iOS vs Android” is “Native vs Cross platform app development” in mobile application development. Many big organisations like Google, Facebook, Airbnb, Skype have already built their applications on a hybrid platform such as React Native, and Xamarin.
Cross platform solutions are either oversold or an under sold in most cases and many developers and entrepreneurs even fail to make informed decision. So, here’s our take on the Native vs Cross-platform debate. But before diving deep into the nuts and bolts and figure out which kind of development is suitable for what use-case.
Native apps vs Cross-platform apps : How do they differ
What is Native application development?
Native Application development involves developing an application which is specific to one platform (either iOS, Android, or Windows) so that the application can take full advantage of all the device features such as a camera, accelerometer, compass, GPS, contacts list and so on. Native apps are installed through the application store (such as Google play for Android and Apple’s app store for iOS).
Native app development frameworks or programming languages
Native apps run over native platforms such as iOS, Android or Windows. Generally, an application developer will use a software development kit (SDK) and an IDE (Integrated development environment) specifically required for the particular Operating system (Android, iOS or Windows) to develop Native app.
Some frameworks and languages that are used commonly in building native apps are:
- The Framework
Building iOS apps require developers to build apps for iPhone or iPad with a framework known as XCode.
- The programming language
iOS apps are developed with Objective C or Swift language
- The Framework
Building Android apps require developers to build apps for touch screen smartphones with an IDE known as Android Studio.
- The programming language
Android apps are developed with Java or Kotlin
Advantages of Cross-platform apps
1.Affordable and time-saver
The “write once, run anywhere” approach allows developers to utilize a single code on multiple platforms, which greatly reduces costs and shortens the development time — unlike native apps.
2.Easy and fast deployment
Cross-platform app developers do not need to learn multiple technologies before creating their apps; they just need to master a few and set the ball rolling.
Since there is no need for creating different codebases, the initial deployment on the target platforms is much faster.
Furthermore, future changes to the application can be done simultaneously without making individual changes on each platform.
3.Wider audience reach
Developing cross-platform apps provides access to a wider target audience, which could lead to increased revenues.
4.Small Team size
Since one mandatory benefit that comes with Cross-platform application development is Speed and agility, it is also helpful for developers to work in small team size to carry out the development process.
Disadvantages of Cross platform apps
In contrast to native applications, cross-platform applications do not integrate flawlessly with their target operating systems. Therefore, some of the apps may fail to perform optimally because of inconsistent communication between the non-native code and the device’s native components.
2.User experience issues
Apps developed using shared code may fail to offer robust user experiences. Cross-platform apps cannot fully take advantage of native-only features and provide excellent user experiences.
Native vs Cross Platform : The Comparison Chart
When using Native over Cross-platform makes sense : Use Case
Choosing Native over Cross-platform depends on your app’s intended feature set and scope/ Timeline of application. That being said, If your mobile app is supposed to become a business of its own (like fitness and healthcare), going native is an obvious choice.
Furthermore choosing native application frameworks over cross-platform also makes sense when your app is supposed to build with complex and rich-in-class features such as AR/ VR, Animations, built-in games etc.
When using Cross-platform over Native makes sense : Use case
Choosing Cross-platform over Native makes sense for companies who desires to create a purely informative or content distribution application.
Furthermore, if your project’s time to market is less then you might want to bet on Cross-platform frameworks. Likewise, if your project’s deadline is less and you want to finish it as soon as possible then Cross-platform might be an idea choice.
So as we all know that the mobile era is here!
The number of mobile users today is greater than the number of desktop users! Consequently, businesses have realized the need to effectively use mobile channels for attracting customers. They now need to optimize mobile apps and websites to improve their customer’s experience and increase their conversions.
While businesses with large wallets can afford to employ both mobile websites and apps, other companies might have to choose one of them. The choice between mobile apps and websites depends on their cost, usability, required features, and the audience they serve.
That being said, studies show that users prefer mobile apps more than mobile websites. This makes for a strong reason to create mobile apps for reaching out to potential (and existing) customers.
In addition, there are various other reasons, too, that make mobile apps better than mobile websites.
Mobile Apps Offer Better Personalization
Personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more. With mobile apps, it’s easy to treat users with a personalized experience. Mobile apps can let users set up their preferences at the start, based on which users can be served with customized content. Apps can also track and observe user engagement, and use it to offer custom recommendations and updates to the users. Furthermore, they can also identify location of the users in real-time to provide geography-specific content.
However, improving user experience is not the only purpose that personalization serves. It can also help improve conversion rate of apps: When users are pampered with personalized content, they have a higher chance of making a conversion.
Ease of Sending Notification
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.
Well, there’s no reason to worry.
- Enter mobile app notifications.
- The notifications are of two types: push and in-app notifications.
- They both are exciting alternatives for communicating with app users in a less intrusive manner.
The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.
In-app notifications are the notifications which users can only receive when they have opened an app. Push notifications, on the other hand, are those notifications which users can receive regardless of any activity they are doing on their mobile device. There have been instances where the push medium of notifications has delivered click-through rates of 40%.It goes without saying that you have to plan your notification campaigns judiciously.
There are third party services that provide push notifications services to mobile websites, too. However, these services are in a nascent stage and still have some limitations (some only work on specific browsers, and are not available for all website types). Still, businesses, unaffected with the limitations, can consider using these services on their mobile websites.
Making use of Mobile Device Feature
Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Such device features, when used within an app, can make the user experience interactive and fun. Moreover, these features can also reduce the efforts users would have to make otherwise. For instance, users completing a form on a banking app might need to submit their photograph for completion of the process.
The app can let users take help of the camera of their mobile device to capture and submit a photograph. The device features can significantly shorten the time users take to perform a certain task in an app, and can even boost conversions.
Mobile websites can also use some features of a mobile device like camera, GPS, etc. Still, there are technological constraints in utilizing all the multimedia features of a device (which mobile apps can use).
Ability To work offline
It is probably the most fundamental difference between a mobile website and an app. Although apps too might require internet connectivity to perform most of their tasks, they can still offer basic content and functionality to users in offline mode.
Let’s take the example of banking app again. The app can provide features like tax calculation, installment calculation, and determination of loan limit. These features can work even without the help of an internet connection.
Even though mobile websites can use caching to load web pages without an internet connection, they can only offer limited functions.
Freedom in Designing
Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions. A mobile app can be designed with a lot of elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to a next or previous step using the swipe gesture.
New Branding Experience
Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).
Going a step further, companies can build mobile apps specifically to transition into a new brand style for themselves. Additionally, a mobile app can also allow users to customize its appearance, as per users’ liking.
This can further help in the personalization front of the app. Add-on: The concept of microsites work on similar lines. Microsites offer a distinct brand experience to users, as compared to their parent sites. They are often used to promote a sub-brand, an event, or a newly-launched service.
Users Spend more time on Applications
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Moreover, the average time users spend on mobile apps is also increasing — rising by 21% in one year. A point to consider here is that users spend a majority of their time on gaming apps and social media apps. However, we also don’t have data telling us which mobile websites users visit more often (out of the 14% of their time mentioned above). Hence, it’s not possible to make a comparison.
New Steam of Conversation
If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel. Mobile apps can be used to acquire both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users.
For instance, utility apps can bring-in ToFu users, which can be later nurtured into BoFu leads. On the other hand, apps like eCommerce already have BOTF users, who have a higher possibility of converting.
Since mobile apps are much more targeted in nature (through their content and utility), they can be used to tap specific users in the funnel. Mobile websites, in contrast, reach out to a diverse set of audience.
Users spend a substantial amount of their time on mobile devices. It’s safe to say that many of the users encounter the apps they’ve installed on their devices, almost every day. This regular encounter can be viewed as a branding opportunity for the apps.
Even when users are not actively using a mobile app, they are still reminded of the brand associated with the app. The icon of the app acts like a mini-advertisement for the brand. The presence of an app on a user’s device helps influence user’s perception about a brand, subconsciously.
This user behaviour can be linked to the Signal Detection Theory, which suggests that users process even those ads which they’ve ignored at some level in their minds.
Apps Can Work Faster Than Websites
A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
Apps can further save users’ time by storing their preferences, and using them to take proactive actions on users’ behalf. There is also a technical justification as to why mobile apps can work faster.
Mobile App v/s Mobile Site — What Should You Choose?
Developing both mobile website and mobile app for your business can prove to be a costly affair. You might have to choose one of the two channels, based on your budget and business goals. While both channels have their own pros and cons, mobile apps, especially, can help you get higher conversions. Mobile apps offer greater personalization and operational efficiency, along with multiple other exclusive features.
Rapid Application Development (RAD) is a software development methodology that focuses on rapid prototyping and application development to ensure faster product delivery. Unlike traditional waterfall development, RAD focuses on iterative development process a.k.a agile development. The idea of RAD was developed out of frustration from oldie methods which led to delay in application development. The term was first coined by James Martin who along with his colleagues developed a new development methodology i.e. Rapid Iterative Production Prototyping (RIPP). In 1991, this approach became the backbone of the book Rapid Application Development. Rapid Application Development is an agile framework focused primarily on rapid prototyping of software products, frequently iterating based on feedback, and continuously releasing updated versions of those products to the market.The RAD model comprises of four phases:
- Phase 1: Requirements planning
- Phase 2: User design
- Phase 3: Rapid construction
- Phase 4: Cutover
What is the History of Rapid Application Development?
The Rapid Application Development method was designed as a direct response to the then-dominant waterfall approach to software development. The waterfall methodology was built on planning and sequential design processes. The RAD concept was officially introduced to the public in 1991 with the book Rapid Application Development by James Martin.
What are the Strengths and Weakness of RAD?
RAD’s strengths include:
- Takes advantage of the nature of software, which allows for rapid and low-cost iteration, to allows organizations to quickly and continuously improve their products
- Allows teams to break down large projects into smaller, discrete, actionable tasks
- Users can receive working products in less time
- RAD’s weaknesses include:
- Requires highly skilled development team and product designers
- Requires user involvement throughout each stage of the project
- Does not work as well with large-scale projects
- Should You Use Rapid Application Development?
- The RAD approach offers strong benefits to a team that is both familiar with the agile philosophy, has a relatively small project to roll out, and has customers or users willing to commit to being a part of the entire development project.
- But, there are several situations in which RAD may not be the best framework. For example, if your company needs to roll out a large-scale software development project, if you do not have enough skilled developers and designers on staff, or if you aren’t sure you can secure a commitment for deep involvement from your users to provide you feedback for the iterative process. In either of these situations, RAD may not be right for your team.
Phases of Rapid Application Development:
The core business models are decided and their priority of achievement is determined. The type and flow of information are decided between different business models. What information will be needed to decide the type of data structures and how will communication bridges between different business services be established is determined during this process.
Testing & Turnover
The very reason for the popularity of RAD is because it focuses more on testing and turnover. Each prototype is tested by the user and feedback is collected. This feedback is used to modify the existing project structure and implement changes in accordance with the user interaction with the prototype. The test process is iterated for each prototype leading to fewer bugs in the final application.
The next phase involves review and analysis of data objects in relation to the business model. The attributes of these data sets are defined and their relevance to the business is clearly mapped out.
The data sets and business models are aligned to create a flow of information for different models. The process for development and change both are specified. In this stage, the process structure for adding, deleting, modifying or retrieving a data set are set in place.
Advantages of Rapid Application Development:
Since the entire project is divided into modules and each module is treated as a separate prototype the time spent in delivering is considerably reduced. Each prototype undergoes a separate testing phase and all components are finally winded together to create the final application. This ensures faster delivery of the software with lesser bugs.
2.Faster Market Analysis:
Since each prototype can be tested by its end user it becomes easier to survey the prospects for suggestions and improvements. Any change is easy to incorporate as it will affect one model of the application and not the entire development in one go.
In traditional waterfall development, app development delays can result in very late arrival of the product. The idea might become obsolete or get stolen by the competitors. By using the MVP philosophy of development the need and psychology of the user are analyzed and further development is carried on only if the market seems fit.
4.Ease to incorporate changes:
Several elements of the application are processed at the same time. Since there is no process form of management, the application changes are easier to incorporate. Unlike waterfall development, the developers need not take a back step if changes are suggested in the product.
All the modules of the application are integrated from the very beginning leading to lesser issues in the final integration process. This leads to fewer bugs because all modules are properly synchronized from the very beginning.
When to use Rapid Application Development?
Rapid Application requires highly skilled developers, more budget and can only be implemented on large projects which can be splitted into modules. Also, it is not recommended to use this practice if it is difficult to collect user responses because the whole point of rapid application development is to collect user responses and move development forward accordingly.
If you are looking for someone to develop Mobile Apps for your business than you are at the right place. We at “NewGenApps” have 9 plus years of experience in developing applications that cater directly to their target segment.